Strategic Plan

ASYLUM WELCOME • March 2024

Rolling out a new five year strategy, Asylum Welcome needed two approaches for different audiences. An A4 document which laid out the strategy in full, was accompanied by an edited version created in PowerPoint to cover the highlights. The PowerPoint could be used for funders and also to run on a loop on a screen in the charity’s reception area. A mixture of photos and illustrations with clear typography made the organisational information more accessible for a wider audience.

Chief Executive, Mark Goldring, was really pleased with the final communications: “The final document reads very well and looks really good. In last night’s board meeting they talked about how attractive, well laid out and reader friendly it is.” 

Click image above to see a full pdf of the report.